Universidad de Barcelona.

INTERNATIONAL PROGRAMS

The University of Barcelona (Universitat de Barcelona), has more than 560 years of history and it is one of the most prestigious higher education institutions worldwide. Its more than 609,000 square meters, hold 5,312 teachers and 63,020 students of 126 different nationalities.

 

This institution has a school of continuing education called IL3-UB with which the University intends to help people achieve their purposes of professional and personal development, as well as to help companies and organizations to improve their competitiveness through the management of knowledge.

 

The IL3-UB has more than 25 years of experience, the support of a network of more than 5,000 associated experts and the direct collaboration of 2,000 companies from the main economic sectors. The school offers Masters, Post-Graduates and formation programs in Health and Pharmacy, Engineering, Technology and Environment or Economy and Business, as well as, in Education, Culture and communication. The programs can be taken on-site, semi-virtual and on-line. Likewise, within each of these big areas of knowledge, different sub-areas of specialization are articulated.

HUMAN RESOURCES 2.0, E-RECRUITMENT AND EMPLOYER BRANDING

This program allows the student to know and optimize the virtual communication panorama of the company through the design of Employer Branding strategies to attract talent, the job of the “Community Manager” and the creation of Business to Employee stocks.

 

Duration: 160 hours.

SOCIAL MEDIA MANAGEMENT

Throughout this program, the figure of the community manager is known as well as the value that it gives to the organization. The course is oriented towards mapping the networks, identifying the most connected nodes and to design stocks over them. The theme units intend to teach whoever take the program, to create effective business presentation and to know he ideal channel to achieve an efficient communication

 

Duration: 160 hours.

RELATIONAL MARKETING AND SOCIAL MEDIA POSITIONING.

This certification brings the necessary tools to design CRM strategies, manage processes of Inbound Marketing it implements SEO campaign and SEM and create Mobil market strategies.

 

Duration: 160 hours.

LEADERSHIP AND TEAM MANAGEMENT

Leadership and team management are one of the most important competences in the work market. Due to that, this program offers the necessary knowledge to enhance the abilities of leadership, to optimize the planning and organization of the work, to improve the capacity communication, to increase the analysis power and to know the best practices for motivating teamwork.

 

Duration: 160 hours.

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